Brand guide

QuickKeeper automates account reconciliation for bookkeepers and accounting firms. The mark is two ledger sheets that lock together, with a check where they match.

Version 1.0. Logo, icon, favicon, color and type.

Download brand kit

1. Logo

Use the horizontal logo where there is room and the stacked logo where space is narrow. Use the dark versions on dark backgrounds and the mono versions for one-color printing, stamps and embossing.

Horizontal
Horizontalquickkeeper-horizontal.svg / .png
Horizontal on dark
Horizontal on darkquickkeeper-horizontal-dark.svg / .png
Stacked
Stackedquickkeeper-stacked.svg / .png
Stacked on dark
Stacked on darkquickkeeper-stacked-dark.svg / .png
Horizontal, mono black
Horizontal, mono blackquickkeeper-horizontal-mono-black.svg / .png
Horizontal, mono white
Horizontal, mono whitequickkeeper-horizontal-mono-white.svg / .png

Clear space and minimum size

Keep clear space on every side equal to one quarter of the icon height (the dashed zone). Nothing else enters it: no text, edges or other logos.

AssetMinimum size
Icon16 px (use the small-size icon at 32 px and below)
Horizontal logo140 px wide
Stacked logo110 px wide

2. Icon

The icon is the logo on its own. Use it for the app, avatars, favicons and the browser extension. At 32 px and below the small variant drops the ruled lines and shadow and makes the check heavier so it stays readable.

16 px
32 px
48 px
64 px
128 px
256 px
Mono black
Mono white
Avatar
Maskable

3. Color

Teal is the statement, amber is the ledger, and the near-white lens is the match. Ledger Ink carries text and the dark surfaces. Use the accents sparingly: one accent per screen is enough.

Ledger Ink
#10202C
RGB 16, 32, 44
HSL 206, 47%, 12%
Primary dark. Wordmark, text, dark surfaces.
Deep Tile
#091620
RGB 9, 22, 32
HSL 206, 56%, 8%
Icon tile base, darkest surface.
Slate Blue
#1E3B4D
RGB 30, 59, 77
HSL 203, 44%, 21%
Icon tile highlight, raised dark surfaces.
Statement Teal
#55C4B2
RGB 85, 196, 178
HSL 170, 48%, 55%
Primary accent. The statement side.
Ledger Amber
#F8BC4E
RGB 248, 188, 78
HSL 39, 92%, 64%
Secondary accent. The ledger side.
Mist
#DDEEEA
RGB 221, 238, 234
HSL 166, 33%, 90%
Match highlight, light surfaces.
Match White
#FFFFFF
RGB 255, 255, 255
HSL 0, 0%, 100%
Text on dark, backgrounds.

Gradients

Used in the icon only. Tile: Slate Blue to Deep Tile. Sheets: teal #86F0DB to #25998A and amber #FFDF8A to #F29A12. In the interface use the flat colors.

teal ramp

50
EFFAF9
100
D7F4EF
200
B0E8E0
300
88DDD0
400
55C4B2
500
41C8B4
600
30A694
700
268275
800
1C5F55
900
123F39

amber ramp

50
FEF8EB
100
FDEDCE
200
FBDFA7
300
F9CF7B
400
F8BC4E
500
F7B83B
600
F5A70A
700
C48508
800
936406
900
624304

ink ramp

50
F8FAFB
100
EFF3F6
200
DEE7ED
300
BECEDA
400
90ACC1
500
628AA7
600
496B83
700
375062
800
253541
900
10202C

Interface states

Success
#2E9E6B
RGB 46, 158, 107
HSL 153, 55%, 40%
Warning
#F8BC4E
RGB 248, 188, 78
HSL 39, 92%, 64%
Error
#E5484D
RGB 229, 72, 77
HSL 358, 75%, 59%
Info
#3B82C4
RGB 59, 130, 196
HSL 209, 54%, 50%

Contrast

PairSampleRatioWCAG
Ledger Ink on WhiteReconciled16.60:1AAA
White on Ledger InkReconciled16.60:1AAA
Ledger Ink on Statement TealReconciled7.85:1AAA
Ledger Ink on Ledger AmberReconciled9.72:1AAA
Statement Teal on Ledger InkReconciled7.85:1AAA
Ledger Amber on Ledger InkReconciled9.72:1AAA
White on Statement TealReconciled2.12:1Fails
White on Ledger AmberReconciled1.71:1Fails

Do not put white text on teal or amber. Use Ledger Ink there.

4. Typography

Inter throughout. The wordmark is drawn from Inter 600 (QUICK) and Inter 800 (KEEPER) and converted to outlines, so do not retype it.

Every line matched.
Heading 600
Body copy in Inter 400 at 15 to 16 px with a line height of about 1.55. Use 500 for labels and buttons, 600 for headings and 800 only for large display lines. Figures use tabular numbers in tables so columns line up: 1,284.50   96.00   12,040.10.

5. Usage

Do

Do not

6. Files

FolderContents
logo/svgAll logo and icon versions as vector files.
logo/png2000 px logos on solid white or dark backgrounds, so they are readable in any viewer.
logo/png-transparentThe same logos on transparent backgrounds.
iconThe icon at 16, 24, 32, 48, 64, 96, 128, 180, 192, 256, 384, 512 and 1024 px.
faviconfavicon.ico (16, 32, 48), SVG, PNGs, Apple touch icon, Android and maskable icons, web manifest and the HTML head snippet.
extensionBrowser extension icons at 16, 32, 48, 96 and 128 px, the store listing icon and a manifest snippet.
socialAvatar, Open Graph image, header, and store tiles.
palettepalette.json, palette.css, tailwind.colors.js and swatches.png.
fontsInter 400, 500, 600 and 800 (SIL Open Font License).